This discussion has been locked.
You can no longer post new replies to this discussion. If you have a question you can start a new discussion

Does anyone else dislike the Macmillan Brave the Shave campaign?

Former Member
Former Member
  • 596 replies
  • 273 subscribers
  • 735040 views

Good evening everyone

I have seen two Macmillan TV adverts this evening, as well as lots of adverts on their Facebook site - and this website - for Brave the Shave,

This is encouraging people to raise money for people affected by cancer by shaving their head - it has fostered a climate where people think it is showing support to people who have lost their hair by doing this too.

Even my own daughters offered to shave their heads when they knew I was to have chemo and lose my hair - talk about brainwashing!

I can't think of anything that would have made me more upset than to see them lose their hair too.

I have pretty much powered my way through 8 cycles of DC and had every side effect it could throw at me, one stay of a week in hospital, and four times they called me in because of various things, two bad reactions in the chair - but the one thing that reduced me to tears wasn't being told I had cancer, it was being told I would lose all my hair in the second week of the first cycle.

And I don't need to tell any of you how hateful I found having huge handfuls come out in the shower (and I had short hair so hadn't thought it would be so horrid).

And then your eyebrows and eyelashes go - and your femininity feels like it's being stripped away bit by bit.

Frankly I find people who say they will get their head shaved as support, and that say they do it to "share" our experience haven't a clue! They might choose this, we haven't chosen it - and wouldn't.

It may sound over the top to some of you, but I find this whole campaign offensive, insensitive and patronising - particularly seeing people smile while having their head shaved, and people cheering. I didn't smile, and my daughter and husband didn't feel like cheering when they shaved my head.

Ok I'm cool with my look now - the very shiny head (not a short razor clipped look) - but I would prefer not to have had to experience any of this.

If you agree - please let me know.

I have messaged Macmillan previously and never even had a response. I've commented on Facebook under their posts in the past urging people to find fun ways to raise money (and there are so many) and not to do this for me.........and there is always a huge response in terms of "likes" and comments from people in our reluctant community.

If people are with me - maybe we can convince Macmillan to stop this barbaric approach to fund raising. Either like this post or put a comment of support please - if you don't agree, that's fine, no need to do anything!

Well - that's my rant over - you might have noticed I feel a tad passionate about this!

  • Former Member
    Former Member in reply to Former Member

    We did hit the national press a couple of years ago but even this didn’t help unfortunately, the cynic in me says while they are raising the amount of money they raise nothing will make a difference.

    The name that springs to mind is Victoria Derbyshire - I started this thread but don’t really want to take it up again as I’m dealing with my cancer having returned and am recovering from surgery again etc. at the moment. 

  • Former Member
    Former Member in reply to Former Member

    Hi Judyr58

    So sorry to hear your cancer came back. All the very best with your treatment and recovery from surgery. Take care of yourself. Xxx

    Victoria Derbyshire is exactly who first came to my mind (I was just a little behind her in my treatment so I followed her progress closely), but of course it’s not easy to go back to remembering and reliving this experience, and she may well not want her career to be dominated by her medical history. If she, or another public figure posting anonymously, follows this thread (always a possibility) perhaps she’ll / they’ll react? Or a PR professional? Or a medical expert? A psychologist? An influencer? Wink

    Does anyone else have any suggestions? I’d be happy to contribute, or do any leg / keyboard work as I have more energy three years on, but I’m not going to change many minds on my own. 

    It’s so frustrating that Macmillan just don’t seem to consider the pain this campaign causes as being worthy of consideration. However this thread reminds us we are not alone. I can’t say that cancer is a positive experience, but it can help us recognise what’s important, and in the end, a TV ad campaign is NOT IMPORTANT. You’re important, and your life, your family and friends. All the rest is background noise. 

    Lots of love Lizz xxxxxx

  • Former Member
    Former Member in reply to Former Member

    Hi All,

    no energy either  at the moment to do much but have tweeted Victoria D with the link  so we'll see!

    I'll also do Woman's Hour again - no response first time or maybe see if jenni Murray has twitter account as she had BC too.

    XX

    J

  • I just searched Twitter, yes Jenni Murray has an account on there, as has Jennifer Saunders who also had bc.....

    two suitably big names who might help?

    hugs xxx

    Moomy

  • Have duly tweeted....

    hugs xxx

    Moomy

  • Former Member
    Former Member in reply to moomy

    Good work! Thank you. Xxx

  • Former Member
    Former Member in reply to Former Member

    Judy and I, and possibly some others, were approached by a journalist from the Sunday Times regarding this. I agreed to send Laura my thoughts. Here's what I wrote, followed by what the Sunday Times actually published. And Judy, I'm so sorry to hear you're going through it again.

    WHAT I WROTE:

    Good morning Laura

    I do hope your mother is doing well. Whilst breast cancer is one of the easiest to treat and defeat, the treatment, as for all cancers, is dire! This is why a lot of us feel “Brave the Shave” was insensitive and a little patronising.

    It’s hard to write this without sounding like a bitter ungrateful old bag! I am not that at all and am often hesitant to comment negatively lest I appear so.

    Fund raising is a wonderful thing and lord knows, without it I wouldn’t be here today but sometimes people get it wrong. Macmillan raise vast amounts and for this I am truly grateful but the wording this time was wrong. There is nothing brave about shaving your head! I understand it’s something people frequently do in support of friends or family and that Macmillan felt it would be an opportunity missed but that word BRAVE…no, it’s not.  Shave your head, shave your eyebrows, pull out your eyelashes, endure surgery, chemotherapy, radiotherapy, hormone therapy and all the never ending, permanent side effects of treatment and even that’s not brave. We have no choice. It’s that or die…not much of a choice.

     

    This is what I wrote in the Macmillan forum:

     

    I hate the campaign. There is nothing brave about shaving your head and I love the term "hero martyr".

    When I see people doing this I want to say "Oh cool, well done. Now you need to have six months of chemo and surgery...not so brave now, huh?!"

    I'd rather people just gave the money.

    When these brave souls look in the mirror do they see a shaved head, money raised and even feel a little smug? When I looked in the mirror I saw a life threatening illness.

    I was not aware of the Marks and Spencer Bra Strap campaign so I looked it up. Hmmm…I should think it was very upsetting to those women who no longer have anything to put in a bra. Even reconstructions (as I have) don’t sit well in a bra.

    On top of all this, the nature of social media can make it all so much worse. The “look at me” culture, the filtered selfies really rub it in. It’s easy to take a selfie of your pretty bra strap, with your hair looking lovely and your skin soft and dewy. It reminds us of what we’ve lost. Also, the amount of people joining in with trending hashtags, contributing nothing is galling.

    I do not wish to sound bitter nor ungrateful but if I sound resentful, I am.  I cannot stress enough how grateful I am to people who raise money for research and care. Twenty years ago my cancer may well have killed me. Because of these generous people I saw my son get married, I had coffee in the garden at 6.00 am today, I will have another forty years of garden mornings with my wonderful husband (I fully intend to reach 100!) But please, don’t rub it in. Don’t remind me, don’t make me feel a lesser woman.

    During my treatment I wrote this on my blog:

    Not angry…

    I’ve realised it’s not anger I feel, nor injustice, nor even WTF? but resentment.

    A couple of months ago I was unaware that I had breast cancer. I was fit and healthy, stupidly happy, had reached a very good turning point in my work and was loving it. Finances had been tight but TB and I were just getting it all sorted.
    Life was blooming good!

    I think a lot of us keep quiet about feeling like this because we should just be grateful for our treatment (and I am) but I hate that my life has been changed FOREVER. I loved it just the way it was, thank you very much xx

     

    My name is Rebecca, I’m 55 and live in Lincolnshire with my husband and stinky dog! Photograph attached.

    I am a portrait and wildlife artist.  Rmportraits.co.uk

    I am a big believer in Pay it Forward and two or three times a year I donate a portrait for a charity to auction. This makes me feel good, very good but never brave.

     

    Regards

    Rebecca

     

    WHAT THEY PUBLISHED:

    “There is nothing brave about shaving your head. Shave your head, shave your eyebrows, pull out your eyelashes, endure surgery, chemotherapy, radiotherapy, hormone therapy and all the never-ending, permanent side effects of treatment and even that’s not brave,” Masterman said. “We have no choice. It’s that or die — not much of a choice.”

    EDITED TO ADD: It’s my 58th birthday this weekend. I was 55 when I wrote that...it’s been going on that long!

  • Former Member
    Former Member in reply to moomy

    Well done Mommy - maybe the more of us tweet the more likely we'll get a response.

  • I’ve re-sent the email to campaign hq too. 

    Won’t  hold my breath!

    hugs xxx

    Moomy

  • Well said ! And , why indeed is their upset more significant than ours? Xx

    Onwards and flatwards (don't do hills) and keep walking if you can!