Does anyone else dislike the Macmillan Brave the Shave campaign?

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Good evening everyone

I have seen two Macmillan TV adverts this evening, as well as lots of adverts on their Facebook site - and this website - for Brave the Shave,

This is encouraging people to raise money for people affected by cancer by shaving their head - it has fostered a climate where people think it is showing support to people who have lost their hair by doing this too.

Even my own daughters offered to shave their heads when they knew I was to have chemo and lose my hair - talk about brainwashing!

I can't think of anything that would have made me more upset than to see them lose their hair too.

I have pretty much powered my way through 8 cycles of DC and had every side effect it could throw at me, one stay of a week in hospital, and four times they called me in because of various things, two bad reactions in the chair - but the one thing that reduced me to tears wasn't being told I had cancer, it was being told I would lose all my hair in the second week of the first cycle.

And I don't need to tell any of you how hateful I found having huge handfuls come out in the shower (and I had short hair so hadn't thought it would be so horrid).

And then your eyebrows and eyelashes go - and your femininity feels like it's being stripped away bit by bit.

Frankly I find people who say they will get their head shaved as support, and that say they do it to "share" our experience haven't a clue! They might choose this, we haven't chosen it - and wouldn't.

It may sound over the top to some of you, but I find this whole campaign offensive, insensitive and patronising - particularly seeing people smile while having their head shaved, and people cheering. I didn't smile, and my daughter and husband didn't feel like cheering when they shaved my head.

Ok I'm cool with my look now - the very shiny head (not a short razor clipped look) - but I would prefer not to have had to experience any of this.

If you agree - please let me know.

I have messaged Macmillan previously and never even had a response. I've commented on Facebook under their posts in the past urging people to find fun ways to raise money (and there are so many) and not to do this for me.........and there is always a huge response in terms of "likes" and comments from people in our reluctant community.

If people are with me - maybe we can convince Macmillan to stop this barbaric approach to fund raising. Either like this post or put a comment of support please - if you don't agree, that's fine, no need to do anything!

Well - that's my rant over - you might have noticed I feel a tad passionate about this!

  • FormerMember
    FormerMember in reply to FormerMember

    Did anything happen in the end? I am hoping that there was some feedback from Macmillan on this.

    The reason I am asking is that locally someone has said that they intend to do a shave in public.

  • This makes me feel uncomfortable! My family were going to shave their heads in support of me when I lost mine due to chemo...I could not think of anything more upsetting. Thankfully they understood and did not do it. I can’t explain why this made me feel so upset but I’m so glad they decided against the idea.

  • Hi Bramble22,

    Yes I totally agree with you. This has been an ongoing issue with Macmillan for a long time. There was a flurry of responses a few months ago which resulted on the head of the Brave the Shave campaign phoning me. I vociferously let them know my feelings but it really ultimately fell on deaf ears. The bottom line for them is that it brings in money. I suggested there were lots of other things they could do like fish and chip suppers, curry nights etc. Many of us on here find it demeans what we are going/have been through. Rest assured you are not alone. 

    Every best wish for your treatment.

    xx Janet

    Why. are we here? To love and be loved
  • This is the reply from Macmillan that someone posted in 2017

    Thank you for your email providing feedback about our Brave the Shave campaign. I do apologise for any upset we may have caused.

     

    Before I begin I want to thank you for letting me know about you’re your breast cancer diagnosis. I understand that cancer affects everyone differently and it’s effects can be long lasting. If you ever need any information, support or even someone to talk things through with our support line is here for you. You can call our support line free on 0808 808 0000 (Monday-Friday 9am-8pm).

     

    In your email to us you asked us why we run our Brave the Shave campaign. It began after we found that thousands of Macmillan supporters were choosing to shave their head and fundraise for Macmillan each year. Originally we launched this as ‘Shave or Style’, however from this campaign, we found that the majority of participants were opting to shave and so moved forward with that aspect specifically. We wanted to provide these supporters with a better platform in order to raise money, while sharing their fundraising activity.

     

    Many people who fundraise though Brave the Shave want to show solidarity with people they know, who have lost their hair through their cancer treatment and feel that this campaign is one way of showing their support. It is through their generosity that we were able to raise £7.1m last year alone. This money is crucial in helping us run our vital services so that we can support more people affected by cancer. Despite this we do realise that this campaign is not to everyone's liking and I can only apologise for how it has made you feel. 

     

    Thank you again for taking the time to pass on your thoughts. I'd like to reassure you that all the feedback we receive is reviewed and is used to shape future campaigns as we want to ensure that they are as sensitive as possible. If we can be of any further assistance in this matter please don’t hesitate to contact us on 0300 1000 200 (Monday to Friday, 9am to 5pm) or by emailing feedback@macmillan.org.uk.

    I personally don't like the campaign but it raises a lot of money and a lot of people do like the sentiment - the charity will be struggling for money at present so I am sure they will be promoting again at some time.

  • Just saw advert on TV for this campaign!!

  • Oh nooooo, not again?!?!? 

    Moomy

  • Hi Everyone, I don't think this campaign is appropiate even if it does raise much needed money. So insensative !!

    Macmillan should definitely think again on this one.

  • They won’t, as we’ve had this argument many times.

    our daughter lost her hair three times as her lymphoma was very stubborn, she hated it and this reminds us of her long long illness every time it appears. I just wish that Macmillan would lose it! 

    Hugs xxx

    Moomy

  • Hello Judyr58,

    I agree with all the comments I've read. I thought it wouldn't matter to me when my hair fell out, but the emotions and feelings were overwhelming. I have asked my friends not to do it but do something else if they want to fund raise. When this is all over I will find a different way to both highlight tnbc and raise some money.

    I know Macmillan do a lot to raise awareness at a local level in every hospital going and on the media, but sadly apart from you ladies on here the support I have received has been negligible. When my Mum and Dad had cancer Macmillan were there every step of the way with visits and phone calls and putting things into place. I couldn't fault them. I started chemo at the very start of lock down. Macmillan disappeared for me at the start of lock down. I find the advert saying cancer doesn't go away, neither do we, very sad. I hope that for all your sakes you have not found the same and it is just a blip. 

    Take care and stay strong. xxx

    Floss b
    1. Hi Kwissy and everyone, I am genuinely sorry that you all feel that way about Brave the Shave. Loosing my hair was the worst part of the treatment but I embraced it as I knew I had no choice and I knew it would grow back. . I’ve always thought that if it’s going to make millions of pounds, which it does, then that has to be good, just look how many people several millions can help and research. . That means more money for research into this nasty beast and the sooner, please God,  a cure can be found. My neighbour has recently braved the shave. I didn’t know anything about her plans. I saw it as a way of her desperately wanting to show her appreciation of the wonderful work McMillan have done for her family and for me. She and her friends have gone on to raise a lot of money through doing it. . I was quite touched that her and her friends had gone to such lengths to show there dedication. The people who brave the shave would be mortified if they knew how you feel. I respect everyone’s point of view. Hopefully people will respect my point of view as last time I received unkind back lash. It’s good for McMillan to view our responses. Take care,  sent with love.