Cancer Research UK and the Merseyside and Cheshire Cancer Network have joined forces to promote a melanoma awareness campaign in our local area http://info.cancerresearchuk.org/healthyliving/sunsmart/skin-cancer-facts/skin-cancer-kills/?a=5441 Whilst it's great to see something being done, I really do feel they have missed the boat here. The campaign is targetting middle-aged men, (statistically more men will die from melanoma than women) whilst this is actually the second most common cancer to affect younger people in the 15 to 34 age group. Early diagnosis is the key to surviving this malevolent form of cancer, since in its late stages there is little or no effective treatment. Surely then a more forceful campaign regarding prevention in the young (especially all those tangoed teens and twenties I see in Liverpool) would be better than raising awareness in the middle aged?
Grumble over, I'm off to stand outside our local tanning salon in my bikini....
Marsha
