Do you ever wonder how many trees had to die so that people could avoid giving us a direct answer? Got cancer? Here's a leaflet. Going into hospital? Here's another leaflet. Diet problems, money worries ... leaflet, leaflet, leaflet. My cancer folder is so full of leaflets, I can barely lift it.
And you know what? I haven't read a one of them. I'm too tired, too sick and too confused to wade through a sea of words in search of the one paragraph that might apply to me.
Don't give me leaflets! Tell me "You have cancer, this is how bad it is, this is what to expect." Say "This is light and easy to digest, try this, and if that doesn't work we'll try something else." Give me a form, say "You're entitled to this, this and this, fill in these lines, sign here and we'll take care of the rest."
Be helpful. Don't rely on what somebody else wrote about some other case. Every person is an individual. Treat them that way.
